TM / Art Director

Damiva - End the Drought

Mae is a 100% natural lubricant that restores vaginal moisture. So, this digital billboard would be used to get a discount for Mae based on – you’ve guessed it – levels of moisture. Every day that goes by without rain is another percent off that consumers can redeem by heading to the Damiva website. And just like the brand, this billboard doesn’t beat around the bush.