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WD40 wanted a new campaign to promote its new pen, targeting women as the primary audience. This campaign takes generic male tasks and replace the men with the pen. The campaign is a humourous way to reach the target market and has widely relatable scenerios.Advertising, Art Direction2012 -
For Stride’s new campaign, Stride Guy Steve is a mysterious yet daring stunt man who no one quite knows about. Hired by Stride to do their bidding, he’s just as crazy as the legends say, but what’s more important is his next big stunt. Targeting teens ages 13-18, Stride wanted a campaign that “fueled non-stop nonesense”. Through print ads in transit shelters, buses and social media outlets, everyone will be wanting to know what Stride Guy Steve will do next.Advertising, Art Direction2012 -
Yeast infections are a topic uncommonly shared or publically spoken about. Vagisil’s new campaign targets women ages 18-35 and offers a lighter take on the subject and has a clever approach.Advertising, Art Direction, Copywriting2012 -
PETA wanted a new campaign to raise awareness about the horrors of horse racing to the general public. I created three retirement pastures which appear to be a great place for horses to retire, however the public will discover the truth of what really lies inside those pastures when they open up the advertisment. Once the public views the horrible truth, there is a call to action for how they can help stop it. This shock value fits with the brand and grabs a hold of the viewers attention.Advertising, Art Direction2012 -
For Odd Future rap group I created a campaign to promote their new album. Keeping with the “swag” of the existing design, the campaign invites consumers to create, post and share the advertisement itself: a poster. Using the existing design style, users can create their own posters and post them anywhere they’d like for a chance to win tickets to a show. The simple approach engages the consumer and connects with Odd Future’s fan base.Advertising, Art Direction2012 -
AAD (Art, Architecture & Design) magazine was created from the ground up. After being inspired by blogs on the Internet that carried such topics, the magazine houses all three fields of study. The magazine is a haven for both students and professionals, showing off both sides of work. The logo, cover and content of the magazine reflect the work within the pages which are fresh, innovative and creative designs and ideas.Editorial Design, Graphic Design2012 -
This is a humourous take on a new Humber diploma that you would receive once graduated. It’s everything one could ask for in a diploma.Graphic Design, Typography2012 -
After seeing Mumford and Son's at the ACC live I was inspired to do a typographic poster using the lyrics from my favorite song.Graphic Design, Typography2012 -
Dairy Cream first opened its doors April 1st, 1958, and has been a landmark for the community ever since. Their identity also hasn’t changed since April 1st, 1958, and needed to be brought into the 21st century. I drew inspiration from the colours of their flavours and also what they offered at the store: ice cream, sundaes and milkshakes. I wanted to create a logo that could withstand the test of the time and reflect what Dairy Cream has been doing for so long.Art Direction, Branding, Graphic Design2012